RIPON, WI — Signature Wafer & Chocolate Co., the largest US wafer manufacturer, is growing in more ways than one.
In addition to a significant retail expansion of its SKIPPY Peanut Butter Wafer Bar at Walmart stores nationwide, the brand also announced the addition of two new flavors to the product line: Strawberry Jelly and Banana and Peanut Butter.
“Our expanded footprint in Walmart and introduction of new flavors reflect our ongoing commitment to innovation and quality,” said Russ Asaro, EVP at Signature Wafer & Chocolate Co. “We’ve seen strong performance in existing channels, and this move positions us for further growth with a product lineup that continues to resonate with today’s snack shopper.”
Walmart will carry the new wafer flavors in addition to the revamped Creamy Peanut Butter & Chocolate Fudge variety, which has been adapted to improve taste and texture with granola and chocolate chip toppings.
Each bar is made with no high fructose corn syrup and offers 6 grams of protein.