NEW YORK and PITTSBURGH — Following a successful merger in 2024, TruFood Manufacturing and Bar Bakers, LLC announced Tandem Foods, a contract manufacturer specializing in better-for-you snacks.
“We’re thrilled to introduce Tandem Foods, a brand that embodies the power of collaboration and the strength of partnership,” said Michael Buick, CEO of Tandem Foods. “This identity underscores our commitment to placing customers at the center of everything we do — working together to meet evolving consumer needs, innovating with purpose and driving shared growth and success.”
The new unified brand merges the two snack manufacturers, integrating both companies’ expertise and strengths to create a cohesive identity in the better-for-you snack space.
Tandem Foods’ new tagline, “Powered by Collaboration,” aligns with its commitment to meaningful partnerships with customers, employees and communities.
“Tandem Foods represents our commitment to delivering exceptional results through collaboration, innovation and trust.” — Michael Buick | CEO | Tandem Foods
Other key features of the brand include:
- The tandem bicycle: The brand’s logo symbolizes partnership, trust and teamwork, reflecting the shared effort required to achieve growth and success.
- The bicycle chain: Representing the smooth, efficient manufacturing processes that power Tandem Foods’ operations.
- A fresh color palette: The palette features colors that evoke natural, high-quality ingredients and reflect a modern, sophisticated identity.
- A redesigned website: The enhanced design provides customers with a seamless digital experience to view capabilities and offerings.
“Tandem Foods reflects the powerful synergy of two companies with deep heritage, combining expertise and resources to deliver exceptional partnership to our valued customers,” said Gary Jacobs, chief commercial officer of Tandem Foods. “With our national reach, expanded capacity and a broader product portfolio, we are better equipped than ever to drive innovation and help our customers stay ahead in a rapidly evolving market.”
With a total of eight manufacturing facilities nationwide, the new brand will combine its diverse product portfolio and expanded resources to properly provide for its customers in the better-for-you snack market. Tandem Foods will focus on creating nutritional bars, baked bars, wafer cookies, chocolate moulding and granola.
“This is more than a new name — it’s a testament to the future we’re building with our customers,” Buick said. “Tandem Foods represents our commitment to delivering exceptional results through collaboration, innovation and trust — now with greater resources and a unified focus.”
