Other key features of the brand include: 

• The tandem bicycle: The brand’s logo symbolizes partnership, trust and teamwork, reflecting the shared effort required to achieve growth and success. 

• The bicycle chain: Representing the smooth, efficient manufacturing processes that power Tandem Foods’ operations. 

• A fresh color palette: The palette features colors that evoke natural, high-quality ingredients and reflect a modern, sophisticated identity. 

• A redesigned website: The enhanced design provides customers with a seamless digital experience to view capabilities and offerings.  

“Tandem Foods reflects the powerful synergy of two companies with deep heritage, combining expertise and resources to deliver exceptional partnership to our valued customers,” said Gary Jacobs, chief commercial officer of Tandem Foods. “With our national reach, expanded capacity and a broader product portfolio, we are better equipped than ever to drive innovation and help our customers stay ahead in a rapidly evolving market.” 

With a total of eight manufacturing facilities nationwide, the new brand will combine its diverse product portfolio and expanded resources to properly provide for its customers in the better-for-you snack market. Tandem Foods will focus on creating nutritional bars, baked bars, wafer cookies, chocolate moulding and granola.  

“This is more than a new name — it’s a testament to the future we’re building with our customers,” Buick said. “Tandem Foods represents our commitment to delivering exceptional results through collaboration, innovation and trust — now with greater resources and a unified focus.”