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TORONTO— As the industry enters 2025, bakers are looking for insights into the top trends predicted for the upcoming year. Trend Hunter, a trend analysis platform and innovation accelerator, released its full 2025 trend forecast featuring input from all sectors, including food.

Along with the continuing trend of AI, all industries emphasize the importance of sustainability and its versatile implementations.

Consumable Packaging: Due to the rise in consumer awareness of packaging waste, CPG brands can address concerns by demonstrating the uses of sustainable packaging options, such as consumable packaging, which lowers food waste, breaks the waste cycle and offers nutritional advantages.

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Dissolvable Packaging: Another option for manufacturers seeking to minimize their environmental impact and appeal to consumers, dissolvable packaging can be used to wrap individual food products. The innovative water-soluble packaging mitigates pollution stemming from plastic packaging.

As more brands turn towards sustainable options, they also need to consider consumer desire for better-for-you products that fit into busy schedules.

Breakfast Bite: Consumers are looking for time-efficient alternatives to breakfast meals, opting for offerings that can be enjoyed in bite-sized formats, such as Belgian Boys’ Bite-Sized Belgian Chocolate Chip Pancakes. CPG brands have answered the call by creating convenient breakfast options that replicate the nutritional value of balanced meals through complex ingredient lists. This trend applies to health-conscious consumers who recognize both the importance of a healthy breakfast and time it takes to prepare.

By creating healthy alternatives to consumers’ favorite foods — including those in the snack category — CPG brands can appeal to a broader scope of shoppers.

Probiotic Chip: Coinciding with the desire for healthy, convenient breakfasts, consumers are also searching for gut-healthy snack options that support a healthy gut microbiome. Better-for-you alternatives such as probiotic chips allow consumers to indulge in a higher quantity, leading to less broken diets that involve restrictive intakes. To stay ahead of the curve, brands can swap empty calories for nutrient-dense recipes, promoting healthy lifestyles while retaining flavor and quality.

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