HORSHAM, PA — Thomas’ is celebrating National English Muffin Day with nonprofit Operation Warm to give back to students at five elementary schools across different US cities in addition to a giveaway for fans and a new product.
“National English Muffin Day is a treasured holiday for our brand, so we’re honored to celebrate by continuing our commitment to helping the communities that we serve through our special partnership with Operation Warm,” said Eduardo Zarate, senior director of marketing for Thomas’.
Thomas’ made a $100,000 donation resulting in 500 pairs of brand-new shoes for students in each of the five elementary schools in Boston, Chicago, Los Angeles, Portland and Seattle to inspire confidence and encourage outdoor play. This partnership with the nonprofit began back in 2020 and since then, Thomas’ has donated new coats and shoes to over 25 elementary schools nationwide.
The company has also released limited-edition merchandise to celebrate the occasion. Fans can visit Thomas’ Instagram account to enter for a chance to win new products and English muffin-themed tank tops and t-shirts.
Shirts are not the only limited-edition product available in honor of National English Muffin Day. Thomas’ introduced Muffin Tops, a new take on the classic baked good, and reintroduced Maple French Toast English Muffins following consumer requests.
Zarate said the release of the new product, flavors and merchandise were all driven by consumer feedback and insights.