The all-virtual BakingTECH conference set for launch with a program geared toward successful digital engagement

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The all-virtual BakingTECH conference set for launch with a program geared toward successful digital engagement

5 Feb 2021

Joanie Spencer

Since 2008, Joanie Spencer has covered the retail and wholesale sides of the baking industry.
Serving associations such as the American Society of Baking (ASB) and BEMA, Joanie is also in demand as an industry presenter on bakery operations and trends. She holds a bachelor’s degree in communication from Rockhurst University and a master’s degree in journalism from the University of Missouri.

When she’s not running or playing soccer, Joanie spends her time with her husband and 11-year-old son.

KANSAS CITY, MO — The “Best Week in Baking” will not miss a beat despite the pandemic’s halt on in-person events. The BakingTECH conference is set for Feb. 16-18 with an all-virtual platform, and registration is still available.

Under the theme “Innovating for a Competitive Future,” the virtual event will feature keynote speakers throughout all three days. On Feb. 16, Ross Shafer will deliver an Opening Keynote underscoring the importance of passion, work ethic and high-performance standards. On day two, Alan Beaulieu, President of ITR Economics and a leading economics expert, will provide a 2021 economic forecast and detail how it applies to the commercial baking industry.

On Feb. 18, Javier Gonzalez, executive VP of Mexico City-based Grupo Bimbo, will deliver the closing Keynote, discussing how Grupo Bimbo is innovating for a competitive future by facing challenges head-on. Gonzalez also holds several positions in the company’s business units including VP for Latin America, Senior VP of Bimbo, president of Barcel and president of Bimbo. He also served as chairman of CONMEXICO (Consejo Mexicano de la Industria de Productos).

BakingTECH will offer the same programming its been known for, with industry experts delivering presentations on relevant topics and best practices for trends and innovations in for commercial baking. Formats include panel discussions, technical breakout sessions and MarketPlace exhibits.

BakingTECH will feature multiple networking receptions, Engineering Ask-the-Expert Lunch & Learns, and Baker Braindates, all providing ample opportunities to connect with colleagues and strengthen business relationships to improve the efficiency of supply chain operations.

Additionally, the American Bakers Association Presidents’ Panel will offer a high-level recap of lessons learned during the Covid-19 pandemic and a look at the future of baking as the industry emerges from the pandemic. The session will be a blend of strategic items and tactical takeaways focused on building momentum with consumers, leading teams in times of crisis and implementing important operational shifts for the industry.

The conference program’s focus areas include Supply Chain, Economics, Current Events, Consumer Trends, Ingredients and Shelf-Life, and Technology/Food.

BakingTECH will feature multiple networking receptions, Engineering Ask-the-Expert Lunch & Learns, and Baker Braindates, all providing ample opportunities to connect with colleagues and strengthen business relationships to improve the efficiency of supply chain operations.

The event will also highlight ASB’s annual Product Development Competition and recognize this year’s Baking Hall of Fame inductees.

For more information and to register, visit www.asbe.org.

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