FOLSOM, CA –– Although the world may be turning a corner with the COVID-19 pandemic, it will still leave a lasting impact on consumer snacking habits. A May study by California Walnuts in partnership with Kelton Global reveals what habits, trends and desires changed and which are here to stay — including healthy snacking.
Americans were still snacking at levels comparable to pre-COVID times, but the survey reported that they were reaching for healthier options. Thirty-two percent of Americans opted for better-for-you snacks compared to 25% last year, showing an increasing consumer awareness on ingredients and calorie count.
Several themes related to health and snacking habits emerged in the survey. Three in 10 people surveyed said that their snacking behavior contributed to weight gain, but many consumers are looking for snacks that keep them full instead of keeping them munching. Fifty-six percent of people said the main benefit they’re seeking in snacks is to help curb hunger between meals.
Consumers are also choosing snacks based on the way food makes them feel. They’re focusing on mood and energy-boosting bites that can keep them going. Thirty-eight percent of consumers are also looking for their snacks to help with cognitive function in the areas of memory and concentration.
Although people are looking for snacks that make their brain and body feel good, they still want something that tastes good too. Crunchy snacks were still highly desired by 42% of consumers, and sweet and salty snack preferences were nearly tied.
Many consumers are looking for snacks that keep them full instead of keeping them munching. Fifty-six percent of people said the main benefit they’re seeking in snacks is to help curb hunger between meals.
Photo Credit: California Walnuts
When it comes to a food that fits the bill for all snacking desires, walnuts were named a top contender. According to the California Walnut Board, one ounce of walnuts contains 4 grams of protein and 2 grams of fiber which can help consumers feel satiated. They also contain omega-3 fatty acids and have been researched for their contribution to cognitive function, heart health, diabetes and weight management.
As consumers keep on snacking, it’s clear that good-for-you and great tasting bites will be top priority.
