FOLSOM, CA –– Although the world may be turning a corner with the COVID-19 pandemic, it will still leave a lasting impact on consumer snacking habits. A May study by California Walnuts in partnership with Kelton Global reveals what habits, trends and desires changed and which are here to stay — including healthy snacking.
Americans were still snacking at levels comparable to pre-COVID times, but the survey reported that they were reaching for healthier options. Thirty-two percent of Americans opted for better-for-you snacks compared to 25% last year, showing an increasing consumer awareness on ingredients and calorie count.