MILFORD, CT — Subway will become the first quick service restaurant brand to offer a one-net-carb bread option for guests as part of a new product test in partnership with food tech startup Hero Labs. Inc.
The new Hero Bread sandwich rolls are nutrition-packed, containing one gram of net carbohydrates, 0 grams of sugar, 12 grams of protein, 26 grams of fiber and only 100 calories in each six-inch sub roll.
Subway’s test of the Hero Bread sandwich in select markets across the country continues the culinary innovation and menu evolution that began with the brand’s Eat Fresh Refresh campaign, which rolled out in July.
“Great bread is part of Subway’s DNA, and the addition of Hero Bread to our menu is not only the next evolution of that, but also helps more people enjoy their favorite sandwich at Subway,” said Carrie Walsh, chief marketing officer at Subway. “We look forward to introducing Hero Bread, adding more locations around the country, and offering our guests even more choices.”
Subway is currently testing Hero Bread sandwich rolls for a limited time in Savannah, GA; Des Moines, IA; Colorado Springs, CO; and Boise, ID. Starting Nov. 5, sandwich lovers outside of those cities can vote on where the Hero bread test expands to next at hero.co/vote.
