AUSTIN, TX — Cheddies, an emerging snack food company, has named Steve Aoki, a renowned DJ and entrepreneur, its chief snacking officer.
“We are beyond excited to welcome Steve Aoki as our chief snacking officer,” said Anish Sheth, CEO of Cheddies. “Steve’s vibrant personality and dedication to pushing limits perfectly align with our mission to revolutionize snacking from both a taste and environmental impact perspective. Together, we’re bringing unforgettable flavor and fun to every bite.”
The Austin, TX-based brand’s snacks are made with simple ingredients — including organic cheese from regenerative dairies — feature a strong flavor and nutritional profile and boast 5 grams of protein per serving. With Aoki as chief snacking officer, Cheddies intends to expand its reach on a global scale.
“As a global touring musician, healthy snacks are essential to keeping me fueled on the road,” Aoki said. “When I discovered Cheddies, their savory taste and satisfying crunch had me hooked right away. That’s why I’m excited to join the team as chief snacking officer. Together we are going to remix snack culture through rich flavors and bold ideas.”
Cheddies and Aoki will collaborate on new product development, giveaways and promotions.
