KANSAS CITY, MO — Optimizing sales and expanding distribution are two fundamental goals for every company, whether it’s an early-stage brand or an established commercial baking company. To achieve those goals, brands rely heavily on data and analytics that provide insights about competitors, consumer purchasing behaviors and channel preferences.
Yet, those insights can come with a significant price tag that requires discretionary funds few emerging CPG companies can afford.
During a recent live master class hosted by Julie Pryor, CEO of EmergeCPG — a company dedicated to shortening the learning curve for early-stage entrepreneurs through access to industry leaders, 1:1 coaching and live monthly classes — Brandon Casteel, VP of partnerships, and Daniel Harari, general manager of e-commerce solutions at the consumer data insight company SPINS, shared information about two affordable ways early-stage entrepreneurs can gain the insights they need to growth their companies: SPINS Ignite and Amazon Analytics.
“SPINS Ignite is a new program that is 100 percent complimentary,” Casteel explained. “Our goal is to help emerging companies leverage some insights that can be advantageous when trying to get more product on the shelves in more places.”