HOUSTON — Sola, a keto-friendly product line with no-added-sugar foods, announced a brand refresh, that includes a new logo, packaging and ingredient reformulation.
Sola’s reformulation of its bread, buns and bagels will position the company as the only national non-GMO, low-carb brand in the center bread aisle. The full product portfolio will also now be keto certified and free of saturated fats, artificial flavors, colors and preservatives.
“Sola was created with the mission of helping the 123 million Americans with diabetes and pre-diabetes discover delicious, low-carb foods,” said Ashley Findlay, senior marketing director of Sola. “Our commitment to taste has made the brand the leading choice for low-carb, keto-friendly and no-sugar-added bread. With the new packaging and formulation, we can continue to elevate the low-carb category across the store and lead the transformation of the commercial bread aisle.”
The new logo is inspired by the sun and reflects the new product formula and the brand’s more natural evolution. With the revamp it is also extending into the packaging, with a new matte appearance and colors to help customers be able to identify the brand’s products.
Sola’s new website is also launching, with a full product line, exclusive variety pack, store locator tool and chef-created low-carb recipes.
The reformulation and non-GMO certification allows Sola to be distributed in the natural and organic channel. Sola plans to expand distribution in that channel throughout 2023. The new products will be available in retailers such as Walmart, Costco, Kroger and Amazon nationwide.
