COMMERCE, CA — Snak Club, a Century Snacks brand, debuted a new Tajin-Seasoned Chocolatey line, marking the first time Tajin has been added to chocolate products.  

“We know consumers are coming to us for a twist on candy, as we’ve seen with our Snak Club Tajin gummy candy line,” said Katie Lilly, chief marketing officer of Century Snacks. “And now, this chocolatey line elevates us into a new segment of the aisle with something people have never tasted before.” 

Among the new products, crafted in partnership with Chocolate Works, Snak Club released Tajin Chocolatey Coated Pretzels, which feature the brand’s classic coated pretzel with a dash of Tajin Chile-Lime seasoning.

As consumer preferences shift towards a desire for more global and spicy flavors, brands like Snak Club are innovating to meet the demand.

“After a member of our team tried a chile-lime chocolate cluster on a trip to Mexico, we just knew we had to find a way to bring that experience back to the US,” Lilly continued. 

Snak Club’s Tajin products are available at retailers nationwide in 4- and 8-ounce sizes.