NEW YORK CITY — The Specialty Food Association (SFA) Trendspotter Panel identified five emerging trends seen through the products showcased at the 2024 Winter Fancy Food Show, held Jan. 21-23 at the Las Vegas Convention Center.
“The Winter Fancy Food Show gave participants an advance look at the year ahead in specialty foods,” said Bill Lynch, president of SFA. “Thanks to our Trendspotters, as well as many other experts and influencers who joined us in Las Vegas, our show provides crucial insights and forecasting at the start of the food industry’s annual cycle.”
Of the five trends the panel identified, the following can be seen impacting the baking industry:
Plant-based products is on the rise due to the growth in flavor innovation. Consumers with dietary restrictions are now able to enjoy sweet treats without sacrificing taste.
Yuzu, a Japanese citrus fruit and a trend that is carrying over from 2023, has taken over the flavor category for products. Flavors are repetitive when it comes to innovation. Brands even at the retail level such as Supermoon Bakehouse created an olive oil eclair with a yuzu creme, a combination of abstract ingredients but presented in familiar ways.
In the New Takes on Classics trend, flavor innovation is carrying over. By taking an original innovation and giving it a twist, products getting revamped or reintroduced, creating buzz.
The Upcycled and Upscaled trend is playing a major role for commercial bakeries with sustainability in mind. Fruits and byproducts that would normally end up in landfills are appearing in upcycled specialty products and being elevated with high-end packaging.
One continuing SFA trend not included in this year’s list is Nuanced Heat. Cross-referencing with Tastewise’s AI flavor prediction trends, Nuanced Heat is seen through the rising number of spicy products as consumers become more adventurous in snacking.
These trends and more will be on full display at the 2024 Summer Fancy Food Show, set for June 23-25 at the Javits Center in New York. Visit the SFA website for more information.
