DETROIT AND LONDON — US-based better-for-you snacks and treats company Second Nature Brands announced Chris Caswell as its new CFO.
“We are delighted to welcome Chris to Second Nature Brands,” said Victor Mehren, CEO of Second Nature Brands. “He is a leader of the highest caliber with extensive financial and operational experience with a deep understanding of the food, snacking and retail sectors. Supported by our majority owner CapVest, we have ambitious plans to grow Second Nature Brands into a US leader in better snacks and treats and with his extensive experience and insight Chris will play a leading role in helping us realize these exciting plans.”
Caswell brings 20 years of financial and operational experience as well as direct food and consumer industry experience, business strategy, financial and operational transformation, IT acceleration, and more.
“This is a very exciting time to be joining Second Nature Brands and I look forward to working with Victor and the team to build on their successes to date,” Caswell said. “Supported by such a strong and experienced owner, we have a great opportunity to grow the company and gain market share and I’m excited about helping build the Second Nature Brands Snacks and Treats platform organically and through strategic acquisitions.”
Previously, Caswell was CFO at Welch Foods Inc., where he created and executed a long-term business strategy to drive growth, profitability and shareholder value. He also worked at Clark Americas, holding several senior roles. including CFO and COO. He led strategic planning, which improved profitability. Before that, he held leadership positions with Keurig Green Mountain Inc., Harvard University and PricewaterhouseCoopers LLP.
