Second Nature Brands expands horizons with Voortman acquisition

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Second Nature Brands expands horizons with Voortman acquisition

3 Dec 2024

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

ORRVILLE, OH — The transaction to divest the Voortman business from The J.M. Smucker Co. to Second Nature Brands has officially closed.

The transaction, announced earlier this year, includes all Voortman trademarks and use of The J.M. Smucker Co.’s leased manufacturing facility in Burlington, Ontario, Canada, in addition to approximately 300 employees transitioning with the business.

J.M. Smucker updated its full-year fiscal 2025 net sales guidance to reflect the impact of the divested business, which is set to remove approximately $65 million in net sales, with the estimated net sales impact to be evenly distributed throughout the remainder of the fiscal year.

In comparison, net sales are expected to increase 1%-2%, excluding non-comparable sales in the current year from the acquisition of the Hostess brands, as well as non-comparable sales in the prior year related to the divestitures including Voortman, Canada condiment, and Sahale Snacks.

The company maintains its fiscal 2025 adjusted earnings per share, free cash flow, capital expenditures, and adjusted effective income tax rate outlook as communicated in its most recent quarterly earnings announcement.

The acquisition adds significant size and scale to Second Nature’s lineup, which includes Brownie Brittle, Sahale Snacks, Kar’s Nuts and Sanders. By acquiring Voortman, Second Nature can broaden its scale within the cookie category and unlock new capabilities for future growth in the US and Canada.

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