HORSHAM, PA — Sara Lee Bread, a Bimbo Bakeries USA (BBU) brand, has launched its new Soft & Smooth Wheat Bread, an extension of the Delightful line.
The bread is designed to fit the needs of calorie-conscious consumers that are looking for both a nutritious and delicious bread option. The loaves are made with real whole grains and contain no added sugar, and each slice is only 45 calories. One serving size is two slices, bringing the total calorie count to just 90 calories.
“Health and nutrition continue to influence consumers’ shopping habits and food preferences; many opting for no sugar added choices made with real ingredients to support their overall healthy lifestyle goals,” said Jinder Bhogal, brand manager at Sara Lee Bread. “We are thrilled to expand our portfolio of Delightful breads and provide fans with flavorful options that are both healthy and delicious. With our Delightful portfolio, consumers can still enjoy their lunchtime and breakfast favorites, by starting with a healthy bread.”
The brand is celebrating the new launch with a nationwide sweepstakes, where one lucky fan will win a grand prize of $10,000 and a year’s worth of Delightful breads. Consumers can enter from today through December 6 by visiting the bio section of the Sara Lee Instagram account.
The new sliced bread is available in 20-oz., 26-slice loaves at grocery stores nationwide with a suggested retail price of $3.99.
