HORSHAM, PA — Sara Lee Bread has created a new campaign fueled by its renewed brand purpose to feed the soul of the American family with daily acts of love. Coinciding with the campaign is the brand’s commitment to a multi-year partnership with US Hunger, pledging $1 million in funding and product to the hunger relief organization by 2025.
As Sara Lee Bread focused on redefining its purpose, thoroughly understanding consumer needs was a top priority. Research showed a disproportionate amount of stress falling on women in households. The brand chose to embrace the post-pandemic reality and refresh its purpose by supporting moms and families. Aiming to ease mealtime stress, Sara Lee Bread wants to create consistent products moms can trust.
“Sara Lee Bread has always stood for high quality and delicious products that satisfy the whole family,” said Jinder Bhogal, senior brand manager at Sara Lee Bread. “While our mission to deliver great products will never waver, we’re excited to expand upon our founder’s 74-year-old vision and magnify our efforts to spread the love that’s been baked into our brand since day one. As we support families across the country, our goal is to enable them to focus on what really matters — creating more meaningful moments of love at home.”
The brand will bring its efforts to life with a new campaign that includes digital advertising, social media and community engagement. The campaign will also center around Sara Lee Bread’s alliance with US Hunger, an organization specializing in addressing the root causes of hunger by uncovering deep, human insights. The brand will support the organization’s ‘Full Cart’ program, which partners with donors, corporations and communities to bring food and resources directly to those in need. Sara Lee Bread and US Hunger employees will also lead meal packing events during the year.