HUDSON, OH — Rademaker USA, a leading equipment supplier for the baking industry, has expanded its sales force with the hiring of Bert Vanmiddelem. Vanmiddelem is stepping into the role of sales director of Canada, which will reinforce Rademaker’s ongoing commitment to the Canadian market.
He will be tasked with growing the Canadian market for Rademaker in sales and beyond. The company has provided solutions to the Canadian market for 37 years and now seeks to increase its presence.
Vanmiddelem brings nine years of experience at Pattyn, where he served as the Northeast and Canadian sales manager and focused specifically on the baking sector. This expertise will support Rademaker’s key objectives in the Canadian market: growth and development. As an international company, Rademaker prides itself on bringing a unique, global experience to its customers’ projects, while building and maintaining strong relationships.
“The first time I met Bert, I knew he had the skills, the smarts and the attitude to succeed at Rademaker, but what spoke volumes to me was his depth of character and love of the industry that made me realize that we needed him at Rademaker,” said Eric Riggle, president of Rademaker. “The baking industry isn’t something you do. It is something you live each day on behalf of your clients. Rademaker could not be more thrilled with the addition of Bert Vanmiddelem to our global organization.”
