SOUTHLAKE, TX — Ra Foods announced the recent appointment of Barry Didato as president. He will oversee company operations, lead strategic initiatives and commercialize the company’s intellectual property at scale.
“Ra Foods co-founders Jeff Sholl and Sue Harlander have built a great team and a wonderfully differentiated intellectual property product portfolio that I am now privileged to lead,” Didato said. “These products have proven themselves in several key domestic markets and are now primed for expanded distribution — bringing more and more people in the US and beyond their benefits tied to human longevity, convenience and enjoyment.”
During his 30-year career, Didato has held executive and advisory positions in strategic planning, finance, operations and business development, for a variety of companies, organizations and industries. Most recently, he served as VP of strategy of EatWell Invest Group, a publicly traded plant-based foods investment company focused on agribusiness, food tech and CPG brands.
“Barry’s broad management and leadership experience in our industry and others is a great fit for our company at a time of significant growth of our product portfolio, production capacity and rapidly expanding distribution footprint,” Sholl said. “His personal dedication to healthy eating and a healthy lifestyle perfectly aligns with our company culture and purpose. With Barry’s leadership, we’re confident we’ll expand our leadership position as a food pioneer while taking Ra Foods and the industry to the next level.”
