CHICAGO — Premier Nutrition and Hometown Food Company launched a new line of frozen, protein-packed breakfast options, which includes Premier Protein Frozen Protein Waffles, Chocolate Chip Protein Waffles and Mini Protein Pancakes.

“Premier Nutrition is thrilled to introduce three new delicious frozen varieties to our innovative line of protein-filled breakfast options,” said Nick Stiritz, GM of Premier Protein US. “Protein is an essential nutrient that helps your body build and maintain muscle. Plus, it helps you feel fuller for longer which can make sticking to your daily nutrition goals a little bit easier. Our brand mission is to provide delicious, protein-packed products and flavors that customers get excited about – ultimately bringing joy to their health journey.”

The new products contain 210 calories and 13-15 grams of protein per serving. Consumers can find the frozen line at select retailers nationwide, including Walmart, for an SRP of $5.98-$6.98.

“We are thrilled about expanding our partnership with Premier Nutrition through the exciting launch of our frozen protein waffles and mini pancake offerings,” said Dan Anglemyer, COO of Hometown Food Company. “Protein-rich and convenient options are what consumers want, and these new frozen options not only have great taste but also effortless preparation for busy mornings.”

Earlier this year, Hometown Food Company acquired Birch Benders from Sovo Brands, with Sovo having been acquired by The Campbell’s Co. in 2023.