Powered by Real Food from the Ground Up announces brand news

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Powered by Real Food from the Ground Up announces brand news

30 May 2023

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

CHICAGO — Powered by Real Food from the Ground Up, the portfolio of better-for-you brands, delivered recent news on its You Need This and Popchips brands.

“We always strive to give people more of what they want without sacrificing taste or ingredients,” said Deb Holt, CMO at powered by Real Food From the Ground Up. “With this upgrade to the Popchips line, the brand perfectly aligns with the powered by mission of giving delicious snacks a plant-based twist. The team tirelessly worked to reformulate Popchips so it still prioritized bold flavors and now happens to be plant-based.”

Plant-based snack brand You Need This added Almond Flour Crackers to its lineup of affordable snacks. The gluten-free crackers are available in Sea Salt and Cheddar flavors and are made from a nut and seed flour mix of almonds, flaxseeds and sunflowers. The crackers officially launch this June.

At the end of the summer, Popchips will be reformulating all its products to be vegan. Still maintaining the same taste of traditional dairy products, the ingredients will be swapped to feature no animal products.

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