SAN DIEGO — Perfect Snacks, creator of Perfect Bar, collaborated with philanthropist and Grammy Award-winning musician Jason Mraz to launch Perfect Bar’s newest limited-edition flavor: Chocolate Mrazberry.
The “Mrazberry” flavor combines raspberry, strawberry and blueberry with peanut butter, cashew butter and cocoa, delivering a cookie dough texture. The bar features 8 grams of protein and more than 20 superfoods.
“We’re so proud to partner with Jason Mraz and his foundation to introduce this whimsically delicious new flavor,” said Leigh Keith, co-founder and chief of brand at Perfect Snacks. “In addition to being long-time fans of his music, we’ve followed his foundation over the years and have been so inspired by the incredible work they do to uplift and give back to our communities through music and the arts. So, creating this magical flavor to support this great cause was a full-circle moment for me. This collaboration goes beyond taste, it’s about making a difference.”
To celebrate the product launch, Perfect Bar and Jason Mraz rolled out a campaign to bring the flavor to life, featuring an acoustic reimagining of Mraz’ song “I’m Yours” paired with a new music video.
“Perfect Bar has been my go-to snack for years, whether I’m at home or on tour, so creating Chocolate Mrazberry together felt like a natural fit,” Mraz said. “And it’s incredibly rewarding to know this collaboration also supports causes that are close to my heart.”
Consumers can find 8-packs of the Chocolate Mrazberry Perfect Bar for $29, as well as specially designed merchandise, while supplies last, with proceeds supporting the Jason Mraz Foundation.
