CAMDEN, NJ — To prepare for the holiday season, Pepperidge Farm expanded its product portfolio with Thin & Crispy Peppermint Cocoa cookies, the first-ever Thin & Crispy variety to join the holiday lineup.
According to Tastewise’s 2024 Consumption Analysis and Statistics report, 32% of consumers choose peppermint-flavored baked goods for their holiday palate. These findings, in addition to Datassential’s 2024 Winter Index report detailing peppermint as a top trending sweet good flavor during the colder months, secured a spot for Pepperidge Farm’s new cookie variety to fare well with consumers.
The debut of Pepperidge Farm’s Peppermint Cocoa cookie aligns with the brand’s tradition of diversifying flavor options within the Thin & Crispy product line, which also includes flavors such as Milk Chocolate Chip, Dark Chocolate Chip and Triple Chocolate Chip.
“Pepperidge Farm invites you to have a little taste of the latest addition to our cherished holiday cookie collection,” said Ama Auwarter, VP of bakery marketing at Campbell Snacks. “Made with high-quality ingredients, Thin & Crispy Peppermint Cocoa is a must-have for holiday gatherings, offering the perfect balance of flavor and festivity.”
Starting in November, the new seasonal cookie is available at retailers nationwide for a limited time at an SRP of $5.09.
Earlier this month, the brand launched its new Farmhouse Stuffing Seasoned Rolls, inspired by the flavor profiles of holiday stuffing.
