Data Snapshot
Advertisement
Center Store and Perimeter Donut Holes vs. Mini Donuts by Dollar Sales ($ in Millions)
While center store donut holes had double-digit growth in both dollar and unit sales, mini donuts dipped in the opposite direction, dropping -21.4% in dollar sales and -25.9% in unit sales vs. a year ago. Conversely, perimeter donut holes are flat in terms of dollar sales, but perimeter mini donuts have seen substantial dollar and unit sales growth in the latest 52 weeks.
Read more in the April | Q2 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 28, 2024
Specialty Donuts by Dollar Sales ($ in Millions)
High-end donuts are gaining popularity, with consumers splurging limited food dollars on specialty and more premium fresh donut options, according to a report by Expert Market Research. Dollar and unit sales of both perimeter and center store specialty donuts increased despite their higher prices. Perimeter specialty donuts increased unit sales by 6%, with dollar sales growing by 20.9% vs. a year ago.
Read more in the April | Q2 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 28, 2024
Advertisement
Center Store Wraps/Flatbreads Dollar Share*
Considered a healthier alternative to bread, tortillas and flatbreads can be filled or topped with ingredient combinations that cater to many consumer preferences, while also supporting most popular diets. When analyzing sales for center store tortillas, it is important to note that Circana evaluates tortillas within the Mexican food category, so the center store definition of the wraps/flatbreads segment excludes tortillas.
*Dollar shares have been rounded to the nearest tenth.
Read more in the April | Q2 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 28, 2024
Advertisement
Top Five Center Store Pita Brands by Dollar Sales ($ in Millions)
Center store naan and pitas saw high price increases, which contributed to both dollar and unit sales declines vs. last year. The bulk of center store naan sales are private label brands, and Melissa
Altobelli, senior VP of bakery and dairy
for Circana, said there may be a perceived quality issue with consumers looking for restaurant-like naan products on the perimeter.
Read more in the April | Q2 issue.
Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 28, 2024
