Mondelez outlines three growth areas during CAGNY conference

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Mondelez outlines three growth areas during CAGNY conference

22 Feb 2024

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

CHICAGO — Mondelez International outlined the company’s growth progress and long-term growth strategy during the 2024 Consumer Analyst Group of New York (CAGNY) conference.

The presentation focused on three key elements of Mondelez’ strategy for long-term growth: delivering strong results that position the company for said growth; transforming the North American market into a sustainable growth engine and driver; and using strong capital allocation and value creation strategies for greater ROI and to position Mondelez as the CPG partner of choice for retailers.

“Our strategic focus on core categories — chocolate, biscuits and baked snacks — has been instrumental in driving success across both emerging markets and developed markets like North America,” said Dirk Van de Put, Mondelez chair and CEO. “We remain confident that our virtuous cycle of strong gross profit dollar growth — fueling local-first commercial execution and increasing investments in our strong brands, capabilities and talent — will enable us to continue delivering attractive, sustainable growth.”

Since 2018, the company has delivered on its growth strategy, and the brand continues to reshape its portfolio to generate 90% of its revenue from the biscuits, baked snacks and chocolate categories.

“We remain confident that our virtuous cycle of strong gross profit dollar growth — fueling local-first commercial execution and increasing investments in our strong brands, capabilities and talent — will enable us to continue delivering attractive, sustainable growth.” — Dirk Van de Put | chair and CEO | Mondelez International

Mondelez’ North American business has become a reliable driver of growth for the company, accounting for more than 30% of total net revenue and nearly 40% of operating income.

“We’re well positioned to take our performance to the next level,” said Gustavo Valle, Mondelez North America executive VP and president. “We remain committed to strengthening consumer preference and loyalty through creative and meaningful activations in the region.”

Visit the Mondelez website for the full CAGNY presentation and more on these growth strategies.

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