CHICAGO — Mondelez International is diving into generational snacking trends with Vol. 6 of its “Inspiration Guide.”

The guide analyzes evolving consumer habits, highlighting snacks’ switch from in-between-meal treats to being front-and-center on consumer plates.

According to Datassential’s “Keynote Report: Snacking,” released in Aug. 2023, snacking accounts for 28% of consumers’ overall caloric intake, and 74% of consumers replace a traditional meal with a snack at least once a week.

Mondelez’ guide lists the top three reasons for snacking:

– To treat myself/indulge

– To satisfy a craving

– As a holdover until next meal

Snacks have seen a surge among young consumers, with 51% of Gen Z consumers snacking to indulge, as opposed to 34% of baby boomers. Across generations, salty flavor profiles sit at the top of consumer preferences for foodservice snacks, ranking highest among millennials. Cookies don’t fall too far behind, coming in as one of consumers’ most-preferred snack from a total of 64% of consumers.

The guide lists the key trends by generation — dubbed ‘sweet spots’ — starting with the youngest consumers:

– Gen Alpha: Health-conscious dietary habits, customization, brand loyalty and balance.

– Gen Z: More flavor, need for novelty, nostalgia and plant-based options.

– Millenials: European adventures, bold flavor fusions, sustainability and energy.

– Gen X: Packaging convenience, salty yet healthy, on-the-go options and fried snacks.

– Baby boomers: Familiar flavors and brands, quick holdovers, sweets.

In addition to its latest “Inspiration Guide,”  Mondelez also released its sixth annual “State of Snacking” report last week, which revealed 71% of global consumers agree sharing snacks with others is a love language.

For more information, visit the Mondelez International website.