CHICAGO — The fifth annual “State of Snacking” report from Mondelez International revealed that despite economic uncertainty, consumers continue to purchase and prioritize snacks.
This global consumer trends study, developed with The Harris Poll, examines annual insights regarding consumers’ snacking choices, tracking the attitudes and behaviors of thousands across 12 countries.
The 2023 “State of Snacking” report notes different ways consumers are snacking:
- Consistently — Despite being more conscious of price, 2/3 of consumers agree they have not made significant changes to their spend on snacks.
- Mindfully — While eating, 85% of consumers regularly savor a snack’s taste, flavor and texture. Similarly, 78% appreciate snacks more when consumed mindfully.
- Adventurously — Six in 10 consumers like to try new snacks, with 62% of consumers leveraging social media to search for novelty.
- Purposefully — More than 2/3 of consumers globally purchase brands that align with personal values.
“The trend lines of the past half-decade of our ‘State of Snacking’ report reinforce that despite a continued dynamic environment and changing preferences, snacking remains an integral pillar in the lives of global consumers,” said Dirk Van de Put, chair and CEO of Mondelez International. “As a more intentional consumer evolves, embracing mindful snacking, we continue to help empower them with choices across our brands as we aim to become a global snack leader.”
In addition to the annual report, Mondelez also released “State of Snacking: Future Trends,” a complementary standalone report that notes macro trends driving future snacks. These trends include:
- Shifting demographic landscape
- Increasingly fluid lifestyles
- People and planet impact imperative
- Health and well-being ubiquity
- Resurgence of experience economy
“We have seen that snacking has helped consumers navigate the last five years,” said Martin Renaud, chief marketing and sales officer at Mondelez International. “At Mondelez International, we continue to work towards meeting the rising demand for more sustainable snacking options and mindful snacking, as the category remains a consistent daily ritual.”
Visit the Mondelez International website to download both reports and see additional insights.
