Mondelez embraces sustainability with Triscuit crackers

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Mondelez embraces sustainability with Triscuit crackers

20 Sep 2024

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

EAST HANOVER, NJ — Mondelez International announced that a majority of Triscuit SKUs use packaging from plastic linked to advanced recycling technology, a process that converts recycled material back into hydrocarbons and precursors that other processes can use as chemical feedstocks.

Through this initiative — which contributes to Mondelez International’s goal of achieving about 5% recycled plastic content by 2025 — Triscuit will support a more circular packaging economy in the US and Canada.

Up to 50% of the plastic used in the bag-in-box liner films can be attributed to plastic sourced from advanced recycling technology through the ISCC PLUS certified mass balance approach, a certification that helps track the flow of materials along the supply chain.

The advancement allows a more sustainable packaging structure for the outer box used in Triscuit packages. Through this investment, the brand and Mondelez aim to divert 1 million pounds of plastic waste from landfills per year.

“We believe that sourcing material linked to advanced recycling technologies (mass balance) helps send a signal to the broader industry and can help to drive collection, sortation, and processing of more plastic waste.” — Lou Fenech | research fellow, packaging sustainability | Mondelez International

“We are excited to implement this innovative technology for Triscuit cracker packaging,” said Caitlin Schell, marketing director of Triscuit. “The Triscuit brand supports Mondelez International’s strategic focus of working toward driving change where the world needs it most. By embracing advanced recycling technology for our product, we are not only helping to reduce reliance on fossil materials but also helping to support the company’s longer-term aim for a more circular economy for packaging at large.”

The new packaging is now available in supermarkets across the US and Canada. Mondelez has also partnered with Berry Global Group , Inc. and LyondellBasell in this effort to bolster its sustainability initiatives. Both companies are packaging industry leaders, with manufacturing sites that are officially ISCC PLUS certified.

“We believe that sourcing material linked to advanced recycling technologies (mass balance) helps send a signal to the broader industry and can help to drive collection, sortation, and processing of more plastic waste,” said Lou Fenech, research fellow, packaging sustainability at Mondelez International. “We strive to continually enhance our packaging with the aim of supporting a more circular economy for packaging. We do this through reducing and evolving packaging, improving systems, and leveraging innovative partnerships.”

Mondelez’s efforts to support its long-term growth strategy place sustainability as a critical pillar of its success. In addition to sourcing the certified packaging, the cracker brand has also sourced the white-winter wheat used in its crackers more sustainably, providing consumers with supply chain transparency.

The Mondelez brand has actively worked to collect on-farm data to improve the measurements of environmental metrics like water and greenhouse gas emissions while also identifying key impact areas for improvement in conservation agriculture.

Triscuit has also donated $100,000 to Michigan State University’s agriculture program to support America’s future farmers.

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