WINSLOW, ME — Artisanal snack producer Maine Crisp announced the appointment of former board member Lewis Goldstein as CEO.
Goldstein has been drawn to natural and organic consumer products through working for brands such as Sam Adams, Snapple, Kiss My Face and Organic Valley. This background in addition to his marketing experience has allowed him to build a track record of branded sales growth and product innovation. In his previous roles, Goldstein drove triple-digit revenue growth, developed strategic innovation capabilities, grew brands’ emotional connections with consumers, and expanded brands into new categories and distribution channels.
“As Maine Crisp looks to expand into several product categories, we felt that it was critical to bring in a CEO with both a strong CPG background and a bold strategic vision,” said Michael Ross, chairman of Maine Crisp. “We are confident that under Lewis’ leadership, Maine Crisp will evolve from a specialty cracker brand to a company that offers the delicious and nutritious benefits of buckwheat in multiple exciting categories to enhance the consumer experience.”
In his first quarter as CEO, Goldstein has focused on multiple changes for the company that are set to be announced in 2023. Strategic direction has been reflected in his vision for Maine Crisp which leads the movement toward buckwheat becoming the next superfood in the natural and organic sector.
“I have always thrived on doing what people don’t expect a brand to do and doing it in a way that makes consumers feel good, smile and fall in love with the brand,” Goldstein said. “What Karen [Getz] and the team have done to date is amazing, and I am in awe of the products and company. We are going to connect the passion, hard work and delicious products that got us here to more consumers around the country through innovation, broader distribution and sharing our story.”
