CAMDEN, NJ — Lance, the sandwich cookie and cracker brand owned by Campbell Soup Co., announced that the fourth annual Little League Coach of the Year Award submissions are open in partnership with the Positive Coaching Alliance.
The brand is hosting an online submission contest to present the 2023 Little League Coach of the Year Award to one Little League baseball coach and one Little League softball coach. Additionally, each winning coach will receive a $5,000 prize to put towards their local Little League program.
“Little League coaches play an important role in building our community and shaping our youth to be strong leaders,” said Janda Lukin, senior VP and CMO of Campbell Snacks. “We are thrilled to recognize exceptional coaches through our annual Coach of the Year program and to continue our partnership with Little League and the Positive Coaching Alliance.”
Participants can enter through June 4. The Lance brand team will be on-site at the Little League Softball World Series in Greenville, NC, as well as the Baseball World Series in Williamsport, PA, with sandwich crackers, an array of games, giveaways and more for the community.
