CINCINNATI — The Kroger Co. announced the debut of Kroger Mercado, a Hispanic-inspired private label brand that offers over 50 products in categories such as snacks and desserts.
“Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands,” said Juan De Paoli, VP of Our Brands for Kroger. “We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others.”
The Kroger Mercado line includes Ready to Cook Flour Tortillas and other core Hispanic products and ingredients.
