Krispy Kreme’s Fan Favs collection taps into nostalgia

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Krispy Kreme’s Fan Favs collection taps into nostalgia

18 May 2023

Mari Rydings

Mari Rydings is a versatile content creator, editor and marketer with experience developing dynamic, results-driven materials for B2B and B2C audiences. As the editorial director for Avant Food Media, she leads the day-to-day editorial operations for the company’s print and digital magazines, newsletters and social media platforms. Outside of work, she loves reading, hiking, putting together jigsaw puzzles and spending time with her husband and their twin daughters.

CHARLOTTE, NC — Krispy Kreme is bringing back four of its top-selling donut flavors in a new limited time offering. By going back into its donut archives over the past five years, the brand is giving a nod to consumer interest in nostalgic baked goods.

The Fan Favs are:

Banana Pudding Donut: This donut is filled with Banana Pudding Kreme, hand-dipped in yellow icing, and decorated with white Kreme and vanilla wafer cookies.
Chocolate Kreme Pie Donut: Filled with Chocolate Custard Kreme, the donut is hand-dipped in chocolate icing, and topped with a Kreme dollop and mini chocolate chip pieces.
Key Lime Pie Donut: This donut, filled with Key Lime Kreme, is hand-dipped in lime green icing and topped with graham cracker crumb pieces.
Strawberries & Kreme Donut: This berry-themed donut is filled with Strawberry & Kreme, hand-dipped in strawberry icing and decorated with swirls of white icing.

“Our fans know what they want, so we thought, ‘Let’s give them what they want,’” said Dave Skena, global chief brand officer for Krispy Kreme. “We’re excited to treat our fans with this limited-time re-release … these four doughnuts are definitely back by popular demand.”

Fan Favs are available in-store and for pickup or delivery via Krispy Kreme’s app and website. Consumers can also find a Krispy Kreme 6-pack featuring the Fan Favs at select grocery stores.

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