BATTLE CREEK, MI — Cheez-It crackers is adding a new item to its lineup of cheesy snacks: Cheez-It Puff’d.
The new puffed snack is an airy bite made with 100% real cheese. It starts with a crunchy outside layer and transforms into a melt-in-your mouth indulgent taste.
The new collection is available in three varieties including Double Cheese, White Cheddar and Scorchin’ Hot Cheddar, which packs a spicy bite in each square.
“Our Cheez-It Original crackers are a tried-and-true snack time classic beloved by the whole family,” said Erin Storm, senior marketing director of Cheez-It. “We know families are constantly seeking new ways to boost snack time and afternoon fun, and Cheez-It Puff’d delivers just that. This puffy and airy Cheez-It transformation is the perfect way to unlock a surprisingly uplifting snack time experience the whole family is sure to enjoy.”
The new products will hit the grocery aisles nationwide in February.
