Keebler, Mother’s and Utz collaborate for sweet and salty mix variety packs

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Keebler, Mother’s and Utz collaborate for sweet and salty mix variety packs

26 Sep 2022

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

HANOVER, PA — Sweet snack brands Mother’s and Keebler have announced a continuation of their partnership with Utz Brands— the fast-growing salty snack company — for travel-friendly variety multipacks.

“This partnership brings two sweet and salty snacking powerhouses together to deliver the best of both worlds,” said Fabio Caldera, SVP marketing cookies, cones and crusts, Keebler Company. “This partnership gets our beloved snacks into the hands of more consumers, bringing something exciting to existing customers while also creating new fans of all three brands.”

The individual wrapped packages include Keebler Fudge Stripes Minis; Keebler Chips Deluxe Minis; Mother’s Circus Animal Cookies; Utz Oven Baked Mini Specials Pretzels; Utz White Cheddar Cheese Popcorn; and Utz Mini Cheese Balls.

“With an ever-growing demand for snack food variety offerings, the Keebler, Mother’s and Utz partnership is well-positioned to leverage household favorite brands in an easy-to-carry, easy-to-store, variety multipack,” said Bill Blubaugh, SVP marketing and communications, Utz Brands. “With this combination of brands, there’s an indulgent snack for everyone in the family.”

Now available in major retailers across the U.S., the multipacks are available in 12-, 20- and 30-count offerings. Additionally, a 40-pack count is available for purchase on Amazon.com and Boxed.

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