PARSIPPANY, NJ — Keebler, a cookie brand under the Ferrero North America umbrella, released a new take on its classic Fudge Eflwich cookies: Keebler E.L. Fudge Choco Vanilla Cookies.
The new addition to Keebler’s portfolio depicts different elf characters and features vanilla creme sandwiched between two chocolate fudge cookies.
To build brand loyalty and connect consumers to the story behind the new cookies, consumers can scan the packaging to gain access to Keebler’s online platform, Open for Magic, which is full of games and recipes, and also offers the chance to win an exclusive adventure. The brand also released commercials via social media, showing the iconic elves as they craft the cookies, and will host pop-ups in New York, Chicago and Cincinnati.
Keebler E.L. Fudge Choco Vanilla Cookies will hit the shelves of retailers nationwide starting May 7.
Earlier this year, the brand partnered with Warner Bros. Discovery Global Consumer Products to craft Keebler’s Limited Edition Harry Potter Butterbeer Fudge Stripes Cookies.
