TORONTO — Tim Hortons, the Canadian multinational restaurant and donut chain, has caught a case of “Bieber fever:” the brand is working with the popstar on menu innovations and co-branded merchandise.
Tim Hortons customers in Canada and the US will get their first taste of the collaboration on Nov. 29, with the launch of limited-edition Timbiebs Timbits, the brand’s version of donut holes, in chocolate white fudge, sour cream chocolate chip and birthday cake waffle flavors. Bieber, a Canadian and avid fan of Timbits, worked with chef Tallis Voakes, the brand’s director of culinary innovation, on the different flavor combinations.