NEW YORK — Kind Snacks, a Mars Inc. brand, tapped Jon Craig as CFO of Kind North America. He’ll report to Daniel Calderoni, CEO of Kind North America.
Craig brings more than 15 years of global business and finance experience to the position. He will oversee the company’s financial and business strategy to support long-term growth objectives to advance the brand’s mission of crafting snacks that taste good, feel good and do good.
“Kind is an iconic brand in the healthier snacking space and is a brand that reflects my own values of leading with purpose and performance,” Craig said. “I am thrilled to join the Kind leadership team as we work together to write the next chapter for the business.”
Craig joins Kind North America from Mars Wrigley Europe, CEAB and Turkey, where he served as the supply finance director and the lead business partner across the supply chain leadership team, commercial, and R&D functions. Previously, he was the CFO for the East Mediterranean and Italy units of Mars Multisales. In that role, he helped build the business by introducing new routes to market and supporting the growth agenda and portfolio expansion of Mars’ chocolate and pet care divisions.
“We are very excited to welcome Jon into the Kind family as the new CFO,” Calderoni said. “Jon’s depth of experience across multiple markets and his ambition for driving results and challenging the status quo make him an integral addition to Kind’s leadership team.”
