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UNION BEACH, NJ — IFF, an industry leader in food, beverage, health, biosciences and scent, science and creativity to meet essential solutions, announced the launch of its new Nourish Innovation Lab located at the company’s research and development center in Union Beach, NJ.

The scientists, flavorists and food designers will leverage tools, technologies and ingredient expertise for customers to design and grow in the global food and beverage markets by speeding up inventiveness.

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“This new facility is a testament to how we pioneer innovation and drive speed to market and accessibility to our customers,” said Nicolas Mirzayantz, president of Nourish, IFF. “We will nurture an innovation project from concept to kitchen table, under one roof. Using our scientific knowhow, application excellence and full portfolio of ingredients, we’ll improve the taste and nutrition profiles of next-generation food and beverages.”

The lab will combine IFF R&D projects with commercial applications wanted by consumers. With a particular focus on wellness, sustainability and advancing the circular economy. IFF scientists will co-design with customers throughout the process for increased customer feedback and faster commercialization.

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“At the Nourish Innovation Lab, IFF will service customers using the full portfolio of products from today’s IFF, which includes proteins, maskers, modulators, sweeteners, seasonings, functional ingredients, cultures and enzymes,” said Mauricio Poulsen, VP of global innovation, creation & design, Nourish, IFF. “The innovation lab will support both the creation and design needs of all key categories, including snacks, beverages, savory, sweet, dairy, pharma and oral care. The site is the global hub for enabling technologies including a full-scale sensory and consumer insights lab, as well as an analytical lab.”

The Nourish Innovation Lab is part of the series of investments IFF is trying to make to widen the co-creation possibilities. The 160,000-sq.-ft. facility is IFF’s leading taste and scent research center for more than half a century and features a botanical garden, sensory science wing and pilot manufacturing site. Scientists from diverse backgrounds will continue to further collaboration and creative solutions that blend science and innovation.

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“Our investment in Union Beach reinforces our commitment to deliver advanced technologies and solutions in lock-step with our customers,” said Adam Janczuk, VP of global R&D, Nourish, IFF. “We’re proud of this accomplishment, which closely follows the openings of our regional innovation centers in Latin America, and the plant-protein focused Culinary Design Center in Brabrand, Denmark. We can’t wait to leverage these new opportunities to drive forward what’s next in food by combining science and creativity.”

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