IBIE names Avant Food Media 2022 Gold Media Sponsor

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IBIE names Avant Food Media 2022 Gold Media Sponsor

11 May 2021

Joanie Spencer

Since 2008, Joanie Spencer has covered the retail and wholesale sides of the baking industry.
Serving associations such as the American Society of Baking (ASB) and BEMA, Joanie is also in demand as an industry presenter on bakery operations and trends. She holds a bachelor’s degree in communication from Rockhurst University and a master’s degree in journalism from the University of Missouri.

When she’s not running or playing soccer, Joanie spends her time with her husband and 11-year-old son.

WASHINGTON, DC — Avant Food Media will join forces with the International Baking Industry Exposition (IBIE), commonly known as the Baking Expo and the Western Hemisphere’s largest baking industry event, as the Gold Media Sponsor for the 2022 show scheduled for Sept. 17-21 in Las Vegas.

A new B2B voice in the baking industry, Avant Food Media was launched by three of the industry’s most accomplished media veterans, putting their collective 62 years’ experience toward creating an all-new platform built to deliver engaging content with enhanced reader and advertiser value.

Avant’s flagship title, Commercial Baking, is already making a significant impact in the industry as a new model focused on the top interests of decision-makers and influencers with a hybrid of digital and print targeted issues and special editions. As the Gold Media Sponsor, Avant Food Media will provide a variety of promotional opportunities as well as support IBIE’s targeted marketing activities and onsite programming. The team will also work closely with IBIE to promote show news and reports through its digital and print channels and thought-provoking articles and coverage.

“Avant Food Media is already making a splash in the industry as a new media provider with a fresh take on the marketplace, and IBIE is excited to be part of their growth,” said Dennis Gunnell, president of Formost Fuji and IBIE chairman.

“Avant Food Media is already making a splash in the industry as a new media provider with a fresh take on the marketplace, and IBIE is excited to be part of their growth,” said Dennis Gunnell, president of Formost Fuji and IBIE chairman. “Their unique approach to industry coverage will help us expand our reach to a highly engaged audience.”

Avant Food Media’s strategic partnership with Food2multimedia (F2M) will give IBIE access to its portfolio of technical journals — baking+biscuit international, brot+backwaren and chleb+wipetschka — created for managing directors, production managers, product developers, master bakers, specialists and management staff in the baking sector throughout the world.

“This partnership with Avant Food Media also gives IBIE access to international markets through their strategic partnership with F2M, providing us the opportunity to expand awareness of the show and promotion of industry innovation around the world,” Gunnell said.

IBIE 2022 offers something for baking industry members of all types across the globe. The expo showcases the latest technologies, equipment and new product introductions, along with interactive experiences, networking events and inspiring forums, making it one of the most anticipated industry events in the world. Visit www.bakingexpo.com for more information.

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