KANSAS CITY, MO — What consumers say and what they do are often quite different, especially when it comes to the desire for living a healthy lifestyle. Most people state a preference for better-for-you foods, but their actions often reveal that they can’t help but indulge. That means baked goods can get a bad rap when it comes to their reputation.
Because of this, product labels play a vital role for baked goods.
During the BakingTECH virtual conference, which kicked off on Feb. 16, Alexandra De Los Reyes, associate product manager for Puratos Corp. discussed with attendees the difference labels really make.