How BBU’s Thomas’ brand is celebrating National English Muffin Day

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How BBU’s Thomas’ brand is celebrating National English Muffin Day

23 Apr 2021

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

HORSHAM, PA — Today is National English Muffin Day, and Thomas’, the breakfast baked goods brand owned by Bimbo Bakeries USA, is celebrating with a national contest and a limited-edition product launch. The company’s Cinnamon Bun English Muffins are a brand-new sweet flavor that hit store shelves on April 12.

And to honor the “Nooks & Crannies perfection” the brand is known for, Thomas’ is encouraging consumers to embrace the “you can have it all” mindset. One of life’s hardest questions is: Do you want something salty or sweet? Well, why not both? It’s time for Split Decisions.

Until April 30, 2021, fans can submit their ‘Split Decisions’ recipe showcasing their favorite flavors to www.NationalEnglishMuffinDay.com for a chance to win delicious prizes. Five finalists will be selected for a nationwide vote, where one will be awarded a $10,000 grand prize. Plus, 25 fans who cast their vote will be randomly selected and awarded a $400 gift card from Thomas’.

“We’re thrilled to celebrate another year of the Nooks & Crannies goodness in a such a delicious way by encouraging our fans to unleash their topping creativity,” said Eduardo Zarate, senior director of marketing for Thomas’. “With the endless possibilities that Thomas’ offers, we hope this exciting Split Decisions contest will inspire English muffin lovers to stop choosing one recipe over another and embrace all their favorite tasty toppings. We look forward to ‘toasting’ with our fans as they share their favorite recipes to celebrate National English Muffin Day!”

Until April 30, 2021, fans can submit their ‘Split Decisions’ recipe showcasing their favorite flavors to www.NationalEnglishMuffinDay.com for a chance to win delicious prizes.

Thomas’ is also running a marketing campaign to promote holiday fun with its free digital cookbook, showcasing how consumers can have the best of both worlds on each half of any Thomas’ English Muffin. The company’s cookbook highlights both sweet and savory recipes, including Pizza for Breakfast English Muffins, French Toast Melt and Taco Grilled Cheese Delight.

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