LENEXA, KS — Hostess, a powerhouse bakery brand in c-stores, grocery aisles and beyond, is rolling out two new caffeinated donuts to give Americans a new type of morning boost.
The Jumbo Donettes, aptly named “Boost Donettes,” are available in two classic coffee flavors: Chocolate Mocha and Caramel Macchiato. Each contains a little less caffeine than one cup of coffee, or about 50-70 mg.
“For adults who are increasingly looking for alternative sources of caffeine, our new Hostess Boost Jumbo Donettes offer a tasty, energy-boosting, grab-and-go way to jumpstart the day,” said Christopher Balach, general manager of Hostess Brands.
The new products, which are three times bigger than the brand’s mini donuts, are caffeinated using coffee bean extract and are finished with a light coating of glaze. Both varieties come in a 2.5 oz. single-serve package at a suggested retail price of $2.49.
The new flavors will appear on c-store shelves nationwide this month.
