FAIRFIELD, CA — Calbee America’s is reinventing a new look and feel for its puffed navy bean snacks as Harvest Snaps Crunchy Puffs.
Originally called Selects, the certified gluten-free snack puffs are available in three varieties: Honey Dijon, Loaded Taco and White Cheddar Jalapeno.
Each bag has 4 grams of plant protein and 3 grams of fiber due to navy beans being the No. 1 ingredient.
In addition to the new name, the updated packaging composition leverages Harvest Snaps’ brand equity as a plant-based snack pioneer while putting the puffs into focus with a visual sample of what the consumer will experience.
“Since we first introduced our flavor-forward, plant-based puffs to market, people have loved the taste and kept coming back for more,” said Maiko Shimano, director of marketing at Calbee America. “That’s why when it came to the product inside the bag, we didn’t change a thing. Harvest Snaps Selects simply needed a name that better communicated what the products are all about and a package that would help people to feel that at first glance. We’re really pleased with how this sub-brand refresh turned out and believe Crunchy Puffs will make a strong impact on shelf.”
