MEXICO CITY and DAVIS, CA — Grupo Bimbo has entered into a formal agreement with Oobli, a global sweet protein manufacturer, to integrate sweet proteins as a new way to sweeten baked goods. This is the first instance where the global baking company will test sweet proteins in various core baked goods in the Bimbo brand portfolio.
“We’re thrilled to bring the groundbreaking innovation of Oobli sweet proteins to market in our delicious baked goods,” said Constantino Matouk, VP of Global Bimbo Ventures for Grupo Bimbo. “Oobli sweet proteins are a perfect fit for the countless consumers who are actively looking to include more proteins in their diet.”
Sweet proteins are plant proteins that taste up to 5,000 times sweeter than sugar and can replace 70-90% of sugar in most food and beverage products. The proteins, which are gut and blood-sugar-friendly, are derived from fruits and berries sourced near the Equator.
“This strategic partnership is a major step forward in globalizing sweet proteins as the leading sweetness alternative.”
— Ali Wing | CEO | Oobli
“Sweet proteins have the potential to revolutionize sweetness and are a completely new way to think about how we can use protein to rehabilitate foods to create healthy sweetness,” said Ali Wing, CEO of Oobli.
Sweet proteins are also a long-term climate-friendly alternative to cane sugar production. To replicate sweet proteins, Oobli uses a precise fermentation process that brews the proteins rather than growing them.
“Grupo Bimbo and Oobli are committed to bringing the innovation of sweet proteins to Grupo Bimbo’s industry-leading baked goods without impacting existing flavor profiles,” Wing continued. “This strategic partnership is a major step forward in globalizing sweet proteins as the leading sweetness alternative.”
