MEXICO CITY — Grupo Bimbo is striving to migrate into new business models that will move mitigation to regeneration. With these initiatives, the baking company has plans to be a sustainable company by design.
Grupo Bimbo is moving towards zero net carbon emissions and has committed to reducing its direct and indirect emissions by 50% by 2030.
In addition to this, the company is renewing its fleet of vehicles by replacing fossil fuel units with other sustainable technologies, such as electric and hybrid vehicles.
Grupo Bimbo launched its first fleet of electric vehicles in 2013 and currently has 1,186 electric delivery vehicles operating in Mexico. In 2023, this number will be more than doubled, reaching 2,508 electric vehicles.
“Doubling our fleet of electric vehicles in Mexico in one year reflects our commitment to being sustainable by design and our conviction to become a net-zero carbon emissions company by 2050,” said Jorge Zarate, VP of global operations at Grupo Bimbo. “We know that a sustainable future is built with today’s decisions. Grupo Bimbo Mexico demonstrates its leadership by constantly investing in solutions to face the challenges and having the largest fleet of electric vehicles in Latin America.”
The new electric vehicles from 2023 will prevent the emission of 6,600 tons of CO2e into the atmosphere, which is equivalent to planting and maintaining 250,000 trees.
