CHICAGO — Glanbia Nutritionals, a producer of functional and nutritional solutions for baked products, along with other foods, beverages and supplements, has launched a redesigned website at www.glanbianutritionals.com. The new site offers an enhanced user experience that quickly connects visitors with the company’s people, ingredients, services and expertise — a critical efficiency for any company competing in the digital age.
“Glanbia Nutritionals is built to help our customers innovate for better nutritional, functional and operational performance in their products,” said Brian Phelan, CEO of Glanbia Nutritionals. “Our new website demonstrates how we can help support our customers to grow their businesses with unique, high-quality nutrition solutions, tailored to solve their nutritional and functional challenges.”
The new homepage’s interactive features provide an overview of how Glanbia Nutritionals is “Built Around You” with a commitment to finding the right solution for each project. Throughout the page, users can learn how partnering with Glanbia’s team creates avenues toward successful consumer products.
“We wanted to create a website that provides visitors with the most up-to-date information about the nutrition solutions they seek, as well as useful tools and insights that build their overall market and product knowledge,” said Eric Borchardt, director of corporate marketing at Glanbia Nutritionals.
As visitors navigate further through www.glanbianutritionals.com, they will find an open, explorable site where they can quickly access information on specific ingredients and services, as well as the company’s full offering of innovative solutions by market. The new NutriKnowledgeSM Center allows visitors to scan through insights, nutrition resources, previously recorded webinars and more to gain deeper understanding on relevant topics.
“We wanted to create a website that provides visitors with the most up-to-date information about the nutrition solutions they seek — as well as useful tools and insights that build their overall market and product knowledge,” said Eric Borchardt, director of corporate marketing at Glanbia Nutritionals. “This enhanced site delivers on that promise.”
The site redesign includes a key focus on Glanbia Nutritionals’ offerings, reflecting all of the company’s core capabilities including proteins, custom nutrient premixes, cheese, bioactive ingredients andmicronutrients, as well as Watson Inc. ingredients including bakery ingredients, edible film products and functionally optimized nutrients.