Frito-Lay ushers in Cheetos’ next chapter

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Frito-Lay ushers in Cheetos’ next chapter

10 Feb 2021

Gavin Ferrara

Gavin Ferrara’s work ethic, imagination and passion for writing landed him in the role of editorial assistant for Commercial Baking. With a professional background in performing arts, he has a knack for thrusting himself into new situations, both personal and professional. Gavin is a jack-of-all trades on the Commercial Baking team, working with advertisers, associations and readers to assist in all facets of the media group’s production. Gavin has a bachelor’s degree in English with a minor in performing arts from Rockhurst University in Kansas City, MO.

PLANO, TX — Cheetos, one of the numerous brands of Frito-Lay North America, a division of PepsiCo, Inc., began its newest campaign chapter, “It’s a Cheetos Thing” with the launch of the latest product, Cheetos Crunch Pop Mix, a tasty new snack combo of Cheetos Popcorn and the classic Cheetos Crunchy. Much like Doritos, Cheetos has jumped onto the food mashup trend and created an already popular party mix, which increased the Cheetos recipe searches by 190%. This noticeable spike led to the creation of Cheetos Mac ‘n Cheese, the Cheetos Cookbook, and the PepsiCo recipe hub, www.MoreSmilesWithEveryBite.com.

The traffic has further proven social platforms to be instrumental in providing insight into the world of consumer cravings.

The Cheetos Crunch Pop Mix campaign was launched with a teaser commercial that included a star-studded cast and a mock advisory warning from Chester Cheetah himself. Consumers are cautioned about the urge to sneak handfuls of the new snack from a family member’s stash due to the snack’s craveable deliciousness.

Much like Doritos, Cheetos has jumped onto the food mashup trend and created an already popular party mix, which increased the Cheetos recipe searches by 190%.

Chester Cheetah also initiated a consumer survey and proved his snack sneaking theory. Almost half of consumers — a surprising 48% — admitted to sneaking snacks from loved ones, and exactly 25% admitted to doing so regularly.

Rachel Ferdinando, CMO and SVP for Frito-ay North America, was forthcoming about the new product and its inspiration in preparation for Super Bowl LV. She explained that the success of last year’s innovation with the release of Cheetos Popcorn, the brand’s “biggest innovation in a decade,” motivated the company to “dial up” its products and the Super Bowl Campaign.

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