BOULDER, CO — Quinn, a natural foods company reimagining classic snacks, debuted a new packaging design that reflects the brand’s evolution and showcases its commitment to ingredient integrity and enacting change in the food system.
“Quinn hits different, and the packaging had to match the energy,” said Kristy Lewis, Quinn’s founder and chief visionary officer. “The packaging got a vibe check: fun, intentional and straight-up honest about who we are.”
The refresh — featuring vibrant colors, simplified messaging and a fresh visual identity — was designed to communicate the nutrition behind Quinn’s products. With ingredient callouts and clear visual ties that highlight the brand’s use of regeneratively grown ingredients, Quinn’s rebrand provides what modern consumers are increasingly searching for: transparency. This mission aligns with Quinn’s B Corp Certification, which was administered to the brand at the tail end of 2023.