FoodTools launches redesigned website

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FoodTools launches redesigned website

24 Aug 2021

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

SOUTH HAVEN, MI — FoodTools, a food equipment manufacturing company focused on portioning, has launched a redesigned website. The new site features updated graphics; a streamlined contemporary design; and new search, sort and compare features to better assist buyers looking for the perfect food portioning solution.

The refreshed look and feel is accompanied by changes to the navigation structure and page layout, giving visitors the opportunity to search for portioning equipment by food product applications or through equipment specifications. FoodTools is working to connect buyers with the perfect portioning machine in the least clicks possible.

“FoodTools is truly a global company and our online presence allows us to connect with customers around the world,” said Matt Wermund, general manager of FoodTools. “Our website provides insights, advice, and technical specs that can match food production plants with the ideal machine to cut, slice or portion their products.”

The biggest change of the redesign was to add search, sort and compare functionality to the wide range of FoodTools machines and food application solutions.

The search page features dynamic filters, allowing visitors to view relevant machines based on food product type, throughput speed, accessories and portioning technologies. Visitors can also build a unique list of machines to compare with a table showing each machine’s typical end user, production speed, product type, size, options and technologies.

“The search and compare options really help our prospects browse and self-select their ideal machines,” said Chris Clemens, marketing manager at FoodTools. “They can send us an email with the selected machines or give us a call and our sales team can talk them through the specs and help them choose the best machine for their current production line and even highlight equipment they can grow into.”

“The search and compare options really help our prospects browse and self-select their ideal machines,” said Chris Clemens, marketing manager at FoodTools.

For visitors interested in learning about portioning options in specific food product categories, the applications pages dive deeper into machine lines used to portion specific foods including baked goods (round, sheet, loaves, rolls, biscotti, layer cakes, crumb bases, energy bars and more), dairy (cheese, butter and fats), ingredient reduction, flatbread (tortilla and pita) and pizza.

The website continues to provide industry-related knowledge through an extensive blog discussing specific use cases, test cuts and demonstrations, preventative maintenance, food processing best practices, and more.

As a global company, FoodTools provides translations of the website in Spanish and Chinese. In addition to the FoodTools offices in the US, UK and China, there are more than 20 authorized FoodTools distributors on six continents around the world. The redesigned website will stand as the branding center for FoodTools internationally.

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