SANTA ROSA, CA and MOUNDRIDGE, KS — Flagship Food Group launched its Carb Cutting line of tortillas, which includes the industry’s first full-sized keto-friendly, Zero Net Carb tortilla.
The line was released under the La Tortilla Factory brand. Other products in the Carb Cutting line are the 4g Net Carb flour tortilla and the 4g Net Carb Whole Wheat tortilla.
La Tortilla Factory is a sister company to Tortilla King. Both companies are wholly owned subsidiaries of Flagship Food Group.
“Extensive research and development went into the creation of the Zero Net Carb full-sized tortilla,” said Juan Guardiola, president of Tortilla King. “It was important to meet the nutritional profile for our carbohydrate conscious consumers while also creating a great tasting tortilla that our customers love so much.”
The company created the product to meet growing consumer demand for reduced carb and keto-friendly options in the tortilla segment.
“Reduced carbohydrate and keto-friendly products have evolved into a need-state for many customers,” added Forrest Kragten, CEO of La Tortilla Factory. “The excitement we have around being able to offer the industry’s first full, soft taco sized Zero Net Carb tortilla under the La Tortilla Factory brand cannot be downplayed. While some ‘snack’ or ‘street taco’-sized products have been introduced, it was important for us to be able to produce a full, soft taco-sized product so those customers following a keto or carb conscious diet did not have to sacrifice the real tortilla experience to enjoy our products.”
Products in the Carb Cutting line will be available at retailers nationwide.
