SHELBY TOWNSHIP, MI — Ethel’s Baking Co., a gluten-free dessert company, has made a major shift in its packaging to better accommodate consumers.
The company’s new 4-count trays come in custom clamshell packaging with a clearer call out to the brand’s quality, taste and gluten-free certification. The new design also drops the price for the product from an SRP of $9.99-$10.99 per pack to $5.99-$6.99, a switch that is already making a difference for the company.